Meet Happy Valley Vodka, the pride of Nittany Nation and the ultimate gift for all Penn State University fans. 

It’s Happy Valley’s first official game day spirit, and one created in partnership between Pennsylvania Pure Distilleries (the makers of the award-winning Boyd & Blair Potato Vodka) and Happy Valley United (the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800+ Penn State student-athletes). A portion of proceeds from each bottle sold supports NIL opportunities for all Penn State student-athletes.

Show your Penn State blue-and-white pride with the “Official Vodka of Happy Valley United.” Mix it into your game day rituals — whether you’re at a tailgate or just watching the game with your friends.

“It’s the perfect complement to the Happy Valley scene and one we hope will become a game day good luck charm for all of Nittany Nation.”

Barry Young, cofounder and Master Distiller of Pennsylvania Pure Distilleries

Happy Valley Vodka uses the same award-winning recipe as Pennsylvania Pure Distilleries’ flagship product, Boyd & Blair Potato Vodka. Hand-crafted in Pennsylvania, the vodka is distilled from local PA potatoes from which Young unlocks natural sweetness by fermenting with champagne yeast.

Adhering to a 100% hand-crafted method results in an absolutely masterful spirit. It redefines the label “vodka” by rewarding the senses with a smooth, creamy, semi-sweet flavor and no harsh bite. It’s an artisan vodka that is readily sipped on the rocks or neat. 

Easily the ultimate holiday gift for all Nittany Lion fans and alumni. (We can’t be the only ones who think drinkable gifts are the best, can we?) Heck, buy it for all those Pitt fans in your life, too. (Be sure to include that classic holiday greeting, “We Are. Penn State!”). 

Happy Valley Vodka is currently available for order in PA from, at various pop-up events in State College. It will eventually also ship outside of PA. The vodka can also be found at various retail locations and restaurants in the State College area.

While you’re picking up bottles of Happy Valley Vodka, check out the full line of Boyd & Blair’s ready-to-serve cocktails. Whether it’s the 99-rated Blood Orange Cosmo (the Ultimate Spirits Challenge’s #2 ranked “Top 100 Spirits of 2023” and #1 ranked ready-to-drink cocktail), the 95-rated Keystone Tea, or the 93-rated Grapefruit Mule. 

For ideas on how to best enjoy your new bottles of Happy Valley United, head over to Boyd & Blair for some easy holiday cocktail recipes.  

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This content was provided by a local, independent contributor to Made in PGH, a lifestyle blog.
Mo Macel

Mo is a pun-loving Pittsburgher who likes to take photos and write. When not focusing on her kiddos, you'll find her pursuing happiness and working on living the American Dream via one craft beer at a time. She blogs at and

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