Ever considered modeling? Looking to break into the influencer business? Ross Park Mall is developing an ambassador program that will feature Pittsburgh talent.
This last weekend, the mall held an open casting call for models interested in being in TV segments, marketing, mall videos, meet and greets, and in-mall fashion shows. The event was open to those with modeling experience and those who are just starting out — men and women between 18 and 54 years old.
In addition to the ambassador program, the open casting call has served as a way for the various mall stores to have a list of local talent on hand. You’ve probably stopped by a mall when a fashion show or big event was going on. Stores within the mall feature their new lines and require models to show off the clothes and accessories. Now, instead of having to put out a call every time one store needs models, stores within Ross Park Mall will have access to a list of people ready to go.
The idea of an open casting call was deliberate. We all know that Pittsburgh has its own vibe — it’s own flair. The people who live here are passionate about this city. Ross Park Mall wants its advertising to reflect that. They want real Pittsburghers who reflect the unique culture, fashion style, and feel of the Steel City.
“Pittsburgh is a diverse and vibrant city, with a growing and impressive arts community. We want to work with local artists and influencers, both aspirational and established, to share Pittsburgh’s creativity to a broader audience,” Tyler Andrews, Director of Marketing and Business Development for Ross Park Mall, said. “This is another opportunity for people to share their own personal style and vision with the world.”
The event also included a meet and greet session with Kelsey Lauren (@Kelcilight), a well-known Pittsburgh-based fashion blogger and influencer.
If you have questions about the ambassador program, you can reach out to Tyler Andrews directly at tylerandrews.taa at gmail.com.