Ready to add a new credential to your resume? The popular Micro-Influencer Workshop returns to Katz Graduate School of Business at Pitt (led by the University of Pittsburgh Center for Branding). At the end of the workshop, participants can take an exam to earn a Micro-Influencer Certification!
Or if you’re just looking for a cool way to gain actionable insights and strategies to take your brand to new heights – well, this is the perfect workshop for you – whether you’re a small business owner, marketer, or creative professional.
Over the course of two days, “The Power of Working with Micro-Influencers” immersive experience will educate you on the ever-changing world of influencer marketing.
Influencer culture has taken over social media in recent years, connecting us with people who share our interests in ways we never imagined. 75% of people use social media for purchasing advice and 85% of marketers state that influencer marketing helps with customer acquisition.
Now more than ever before, it’s crucial to:
- Craft impactful, authentic connections with your audience
- Find the right micro-influencers for your brand and know best practices for working with them
- Build, execute, and elevate successful influencer marketing campaigns and use analytics to measure their success
- Keep on top of new research, regulatory issues, and protection of digital assets
You’ll learn all that and more at this in-depth Micro-Influencers Workshop. That’s right, by workshop’s end you’ll be equipped with the tools you need to elevate your brand and with the skills to help you navigate the dynamic world of influencer marketing.
The workshop runs Friday, January 17th 9am – 5pm and Saturday, January 18th 9am – 3pm at 115 Mervis Hall at University of Pittsburgh. There is also a Zoom option for those participants that cannot join in person!
Industry leaders from DICK’S Sporting Goods, Wayfair, Chobani, PNC Bank, Pittsburgh Technology Council, and Thermo Fisher and more will participate in panels, sharing their expertise on how to effectively collaborate with influencers to achieve impactful campaigns. Best of all, Day 2 features a Content Creation Panel with Made in PGH’s very own Channing Powell!
Day 1 – Friday, January 17th
- Influencer Panel. What does it take to become a successful Micro-Influencer? Moderated by Julie Kirsch, Merkle Agency
- Academic Panel. What happens with AI Influence and How Micro Influencers have changed marketing and branding. Moderated by Vanitha Swaminathan, Professor of Marketing, Pitt Business
- Branding Panel. How do you find and successfully work with a Micro-Influencer? Moderated by Cooper Munroe, CEO from The Motherhood
- Keynote Speaker. Stanley D. Ference III – Ference Law Pittsburgh on Regulatory Influences and Issues w/ Digital Branding
- Closing. Networking Reception
Day 2 – Saturday, January 18th
- Content Creation Panel. Understanding your audience and delivering something they can’t resist. Moderated by Rebecca Farabaugh, professional storyteller
- Strategic Management of Integrated Campaigns. How important are Influences in the Marketing mix? How we use analytics and ROI to measure success. Moderated by Sammi Cohen, Baby Bjorn micro-influencer analyst
- Keynote Speaker. Kelly Carlin-McCall on her personal experience on the Protection of Digital Content in an AI World
- Closing. Micro-Influencer Certification Exam
Pricing Information
- Pitt Business Students: $60
- Other Pitt Students: $75
- Business Professional: $150
When and Where
- Friday, January 17th and Saturday, January 18th
- 9am – 5pm and 9am – 3pm
- 115 Mervis Hall, University of Pittsburgh
Ready to make 2025 your year? Sign up for the workshop here!
